The Market Intelligence Journal

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Entries in education effectiveness (1)


Marketing Strategy in Education Services

Many do not often realize that education is a business, even for non-profit universities.  Attracting appropriate students and planning ahead financial are vital in a competitive industry with many different competing substitutes. 

Executive Education has received attention for universities for a multitude of reasons, such as those programs' ability to attract profitable older students.  In planning for the future, education institutions often consider the following in attracting students, building endowments, expanding facilities and maintaining revenues:

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